The advent of the internet opened up a plethora of opportunities for brands and businesses of all sizes and ages from all sectors of the global economy.
Thanks to digital tools, strategies and promotional methods such as translation services and content marketing, businesses these days can reach new market segments as well as woo prospective clients from every corner of the world.
How do translation services help to boost a business?
Brands go global with the help of translation services
Globalization is the only way for a brand to remain relevant, profitable and sustainable for an entrepreneur. Back in the day, globalization was a tough affair. But these days, thanks to translation and localization experts, businesses can enhance their respective communication networks (and methods) in a bid to gain a competitive edge over rival organizations.
Brands gain recognition in their local market segments
Translation services also help small and medium-scale enterprises gain recognition in their respective local market segments by continuously bombarding their current as well as prospective clients with attractive localized promotional content.
Brands can offer personalized experiences to their customer bases
Translation services offered by top translation companies have also time and again proved to be an efficient tool for brands to offer personalised experiences that are tailored to the expectations of both their current as well as prospective clients.
Research backs up the claims mentioned above
The data from several independent studies reveal that more than seventy per cent of customers are more likely to purchase products or subscribe to the services of brands that tend to offer relevant information in the local languages that are prevalently used in a target location.
It means that brands that tend to localize their business documents using document translation services or localize their website/e-store landing page content using website translation services are more likely to gain popularity in nations where English is not preferred as a primary language for official or generic communication.
However, there is a catch.
Brand owners and entrepreneurs would need to ensure that the language service provider they have selected to help localize and translate all promotional collateral generated by their enterprise every single business day is tailored in a manner that keeps the intent and tone of the source content intact. This is a priority and if ignored then the brand or business in question might not be able to form a lasting rapport with its targeted audience segments overseas. This would end in situations where the customers would be lost to rival brands and businesses.
Is it true that professionally translated content boosts the SEO ranks of a brand?
Yes, it is true that foreign language translation services can help a brand or business grow online by boosting their respective SEO ranks in local and global Search Engines using bespoke content marketing, localization and translation strategies that are relevant to the sector the brand or business in question belongs to.
Bhasha Bharati Arts offer quality-assured and reasonably priced translation services
Bhasha Bharati Arts is a premier provider of translation services in India. With a pan-India presence and a client base consisting of small, medium and multinational brands, the ISO 9001:2015, and DIN EN 1508 certified language service provider has been rendering quality assured translation services to enterprises belonging from all sectors of the Indian and international corporate sectors. Bhasha Bharati Arts is a corporate member of the American Translators Association. On top of this, the language service provider has a global team of linguists who are certified and experienced in a plethora of linguistic skills. Bhasha Bharati Arts is also famous for rendering bespoke (and reasonable) tariffs for professional translation services to its ever-expanding client base. For more details, please call the language service provider today.
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