If you’re planning on expanding your travel and tourism business to a new country, the literal translation will not help. The new target market has to understand your travel brand and develop trust in your company. To achieve this, you need to translate your travel website into multiple languages. This is where professional website translation service comes in.
Translation Of Travel Materials – Why Is It Important?
Travel related content ranges from brochures, catalogs to websites, and newsletters. If your travel content is available in only one language, then you may lose a large chunk of the population. Whereas translating your content into multiple languages helps you to tap a global audience.
Travelers these days prefer to search for information in their native language. This becomes important for the travel companies to opt for the services of a translation company, to make their content available across global markets.
The global Travel & Tourism sector grew at 3.9% to contribute 319 million jobs to the world economy in 2018. (wttc.org)
Challenges In Translating Travel Websites
Website translations can help you reach more travelers. But, translating tourism content is challenging. The translator has to provide quality rich translations else; it can affect the brand image of the client.
1. Language
The travel translator has to be a source and target language expert.
Languages are complex and so, he must be aware of the different language structures. In some of the languages, adjectives come before the noun and in others, they come after the noun. The translator has to, therefore, use appropriate language structure while performing travel content translations. He has to make sure that the original meaning is intact.
The travel content must instill confidence in the minds of the customer. This can help the customer in making the right decision related to your travel service.
2. Culture
The diverse culture must be taken into account while performing website translation for the travel industry. Culture-specific terms should be translated properly. The translator must also decide which content has to be rewritten or adapted according to the target audience. This is because different target audiences have varied preferences.
Considering all the cultural aspects, the translator has to make sure that the travel content is user-friendly. At times, fonts, color and images must also be adapted to suit the culture of the target market.
3. Technical
Technical jargon and complex terms may pose a challenge while performing website translations for the tourism industry.
A professional travel translator must keep himself updated with the latest technologies and developments taking place in the travel and tourism industry. This will help him understand the technicalities of the travel content clearly and will make it easy for him to translate the travel website accurately.
The global online travel market was worth more than US$629 billion in 2017, and is predicted to reach almost US$818 billion by 2020. (Tour writer)
Benefits Of Website Translation Services To Travel Industry
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1. It will help you stay competitive.
2. It can improve your SEO.
3. It can increase your business revenue.
Overview Of Translation Services For Tourism Industry
- Holiday Catalogs
- Travel Programs
- Websites
- Brochures
- Sales leaflets
- Press Release
- Travel Guides
- Newsletters
- Service Descriptions
- Promotional Materials
Professional Website Translation Services For The Travel Industry
Want to translate your travel website and reach a large multilingual audience? Professional translation service providers can help you achieve this goal!
These service providers have a worldwide network of travel translators who can help you create travel advertisements that work well around the globe.
One place where you can find high-quality website translation service is BeyondWordz. This website translation agency has provided a wide range of professional translation services to many small scale and large companies and has constantly maintained customer satisfaction.
Whether you need to translate your travel or general business documents, BeyondWordz can do a great job for you.
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